If you follow African fashion, chances are you have heard about the Towering Goddess. The Towering Goddess is the modelling persona of the ever so talented Zimbabwean firecracker RuTendo DeNise. Apart from being the former Head of Public Relations for Zimbabwe Fashion Week, RuTendo is a poet, a spoken word artist, a musician and an all around creative that excels at everything she does. Just when we thought we had seen RuTendo in every light, she stunned us all (well me and a lot of other people!) and made history by becoming the first full – figured model to dominate the runway at the recent Zimbabwe Fashion Week 2014.
RuTendo was chosen to close for Durban based TZM Fashion House. Thembani Mubochwa, the head designer of TZM describes the Towering Goddess as “a real representation of not only the diversity of our clothing brand, but that of the beautiful women of Zimbabwe and Africa…the confidence she exudes and the graceful manner in which she carries herself resonated perfectly with our brand”.RuTendo had the crowd on their feet as she strutted down the runway for TZM and subsequently as she opened for Mustafa Hassanali. Dubbed Tanzania’s Pan – African designer, Hassanali was one of the headlining designers of Zimbabwe Fashion Week 2014. Hassanali has showcased in 28 cities in 19 countries and is named as One of Africa’s Top Male Designers by UK’s New African Woman Magazine.
Hassanali will be gracing the Zambia Fashion Week in Lusaka this weekend with RuTendo DeNise in tow once again. I for one can not wait to see the magic and more importantly the silent message that RuTendo screams as she takes her place on that runway. It is a message that says, in RuTendo’s own words,”times are changing, and I believe I am the representation of a lot of beautiful women both in our country and beyond…designers, in particular local and perhaps regional designers need to be cognizant that there is a huge, relatively untapped market in the fuller figure / plus size market. Because we have trouble finding clothes that are stylish, comfortable and trendy, women like me will go a far and wide in sourcing clothes. There is money to be made in our particular market and if designers haven’t caught on to this yet, it’s a real shame. Masara (you have been left behind)!”
Do not be among those left behind. To see RuTendo as well as fabulous local and international designers attend The Zambia Fashion Week running from the 16th to the 18th of October. Check out their Facebook page for more details! The theme this year is Freedom to Create and as part of the celebrations for Zambia’s 50th year of Independence, the fashion week promises to be bigger and better than ever. The fashion week will showcase the work of 43 local and 5 international designers, and will also be a platform to recognize the models, bloggers and other key players that are sometimes pushed to the background in events such as these. See you there!